Quick summary: The story behind how I came to this business was not easy.
By Cassandra Tan
28 May 2025Christianity, if false, is of no importance, and if true, of infinite importance. The only thing it cannot be is moderately important.
C.S. Lewis once said. I agree. The very nature of believing in the Christian God is one of a transformed life. From the day you said, “I do (believe)” to Him, the breath of life entered your being. His Spirit, ever the enigma all while being personal at the same time, built His home within the crevices of your broken heart. He was purity. And in the light, all was shown. Every crack, every wound. None could be hidden from Him. Tools out, He knocked down the high towers you built. Pain ensued. You felt the weight of His glory. But you craved for more, and every step of faith you took to believe that He was doing it all for the good of You, freedom became a light you recognised. A freed person is free to soar.
A freed person needs time to get used to their freedom. When you’ve been in captivity for so long, freedom takes awhile to understand. I was freed, and then I soared too close to the sun. In stepping out in faith to set up a business, the sun scorched me often enough. And God allowed it all. Because like a mama bird who pushes her little ones out from the nest to taste their first flight, only to rescue them before they plunge to their death, that has been God for me. I hated the process sometimes, but it was always necessary. The biggest necessity was a shift in mindset, and we all know how the human mind can be difficult to change. As a creative entrepreneur, God had to train my mind to be malleable. A rigid mindset had no place in this business. Whenever I thought I was quick to adapt, I found myself struggling time and time again to surrender.
I struggled a lot these past two years of building a business in faith.
Content creation was never part of my life plan. When God first put a dream in me to start a media business at 18, I never fathomed that it would involve social media. God, leading up to the exact moment of instructing me to start the biz, always showed me visions of Him leading me up to a mountaintop of life that was beyond what the world considered “success”. He would always tell me, “Cass, follow me, and I will bring you to where no man has ever gone before.” I would always see two mountains, and one would be dwarfish in comparison to the other. The shorter mountain represented what society deemed as success- money, power, recognition etc. God scoffed at it and showed me how much people struggled in life to get to the top, only to be blinded by how little the success actually meant. They would even kill, but it would all amount to a fleeting nothing. I never forgot the vision. It was very sobering. In comparison, God’s mountain was so high I could not even see the peak. It went all the way up to the heavens.